Why corporate culture is essential

 An organization’s culture is a key factor of success: Cultural elements such as behavior, thought patterns, and values influence ►strategies, goals, and modes of operation. The corporate culture is reflected, among other things, in the way we interact with each other on a day-to-day basis or in our interaction with clients. A corporate culture that actively practiced can be a decisive advantage over competitors. It helps a company stay fit for the future and to emerge stronger than before after a crisis. If companies or organizations want to work more efficiently, more effectively, and more successfully in general, they need to go beyond trying out processes. First and foremost, they need to look at their culture and develop it further. 

 

 

Why cultural development takes time

Cultural change cannot be demanded. The same goes for corporate values or employee behavior. Management must rather adapt framework conditions, create safe spaces, enable feedback – and first and foremost, not expect any abrupt changes for cultural change to succeed. Cultural change does not happen overnight. It requires anticipation or experience of the (new) values at the individual level that a culture slowly begins to develop for the organization as a whole. The company and organization should plan at least six to twelve months for this process.